Privacy policy

Last updated: August 4, 2026

Topture LLC operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Topture is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

This Privacy Policy should be read alongside our Cookie Policy, which describes the specific technologies we use and how to control them, and our Do Not Sell or Share My Personal Information page.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Partner and payout information including, for participants in our affiliate or partner program, the bank or payout details and tax identification information you provide to receive commission payments (such as the information on an IRS Form W-9 or W-8BEN).
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry or using our live chat.
• Device information including information about your device, browser, or network connection, your IP address, approximate location derived from your IP address, and other unique identifiers.
• Usage and interaction information including information regarding your interaction with the Services, how and when you navigate them, the marketing campaign or advertisement that brought you to us, and recordings of your session capturing mouse movement, clicks, taps, scrolling and page navigation. See Analytics, Advertising and Session Recording below.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies, tracking pixels, session recording and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From identity resolution and data partners who may match your activity on our site to contact information they already hold about you. See Tracking, Analytics and Session Recording below;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Measuring Advertising Performance. We use information about your visit and your order to understand which advertising led to a purchase, including by sharing hashed (irreversibly scrambled) identifiers with advertising platforms so they can measure conversions.
• Understanding and Improving How the Site Is Used. We use analytics and session recordings to diagnose usability problems, identify errors, and improve the design of the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Operating our Partner Program. If you participate in our affiliate or partner program, we use your personal information to review your application, provide your account and referral link, track referred sales, calculate and pay your commissions, and meet our tax and legal reporting obligations, including issuing tax forms where required.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Analytics, Advertising and Session Recording

Cookies and analytics

We and our service providers use cookies, tracking pixels and similar technologies — both first-party and third-party — to operate the site, understand how it is used, measure which advertising leads to a purchase, and deliver marketing. Device and usage information collected this way is generally retained for up to 24 months, and advertising and campaign identifiers for up to 90 days, after which it is deleted or aggregated.

The specific technologies we use, the providers involved, and how to control each of them are set out in our Cookie Policy.

Session recording

We use Microsoft Clarity to record and replay sessions on our website. This captures interactions such as mouse movement, clicks, taps, scrolling and page navigation, which we use to diagnose usability problems and improve the site. Clarity is configured to mask text content by default, and we do not use it to capture passwords or payment card details. Recordings are processed by Microsoft as our service provider.

Identity resolution

We use Retention.com, an identity resolution service. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email address. We (or service providers on our behalf) may then send marketing communications to that email address. You may opt out at app.retention.com/optout.

Your controls

You can opt out of non-essential tracking, including session recording, through our cookie consent banner, and we honor Global Privacy Control signals sent by your browser.

Health Information and HSA/FSA Purchases

We offer the option to pay using HSA or FSA funds through an independent third-party provider. If you select that option at checkout, you are redirected to that provider and any health information you supply — including responses to their questionnaire — is collected and processed by them under their own privacy policy, not by us.

Topture does not collect, receive, store or have access to your health information, questionnaire responses, or any Letter of Medical Necessity. We are not a healthcare provider and we do not determine eligibility. We receive only confirmation that payment has been made.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, session recording, customer support, cloud storage, fulfillment and shipping). This includes the providers named under Tracking, Analytics and Session Recording above, our freight carriers and the manufacturers whose products we ship to you.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• With advertising platforms, in hashed form, to measure the performance of our advertising.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, to arrange installation, to process an HSA/FSA payment, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Some of the advertising and identity resolution activity described above may constitute a "sale" or "sharing" of personal information under the California Consumer Privacy Act as amended by the California Privacy Rights Act, and under similar laws in other states. You can exercise your opt-out rights on our Do Not Sell or Share My Personal Information page.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. Specific retention periods for our own tracking cookies are set out under Tracking, Analytics and Session Recording above. Order and transaction records are retained for as long as required for tax, accounting and warranty purposes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. See our Do Not Sell or Share My Personal Information page.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made. You may opt out of text messages at any time by replying STOP to any message we send, or by emailing us.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit privacy.shopify.com.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Canadian Customers. If you are located in Canada, you have the right under the Personal Information Protection and Electronic Documents Act (PIPEDA) to access the personal information we hold about you, to request corrections, and to withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions. If you are located in Quebec, you have additional rights under Law 25, including in relation to technology that collects personal information. To exercise these rights, please contact us using the details below.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Topture LLC
30 N Gould St, Ste N
Sheridan, WY 82801
United States
Email: contact@topture.com
Phone: (833) 419-1774